"Future of Executive Summary Artificial intelligence in ing Market: Size and Share Dynamics
CAGR Value
The global artificial intelligence in marketing market size was valued at USD 31.28 billion in 2024 and is projected to reach USD 227.49 billion by 2032, with a CAGR of 28.13% during the forecast period of 2025 to 2032.
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Artificial intelligence in ing Market Environment
Segments
Artificial intelligence (AI) in marketing is witnessing significant growth globally, with various components driving the market forward. In terms of components, the market is segmented into software and services. The software segment is expected to dominate the market due to the increasing adoption of AI-powered tools for marketing purposes. AI in marketing finds applications in various areas such as social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, among others. The social media advertising segment is likely to witness substantial growth as companies leverage AI to optimize their ad campaigns. Furthermore, AI in marketing can be deployed through the cloud or on-premises, providing flexibility to organizations based on their requirements. Industries such as BFSI, retail, e-commerce, telecom, healthcare, among others, are key end-users of AI in marketing solutions, showcasing a wide range of opportunities for market players.
Market Players